Talent Acquisition Marketing
All of our marketing is made completely bespoke, however here are a few key ways we can market your business.
Click to see our example.
Infographics
Employers are amazing at promoting their products & services, but we’ve found that a lot of our clients don’t realise they should be marketing themselves as a great place to work, too.
We create a bespoke document that really puts your business and its culture into the spotlight, highlighting the aspects that would make you a desirable place to work.
We’ve found that sending this one-shot of information to prospective candidates helps the opening conversation move along far more smoothly, as it starts with a bedrock of knowledge which can then be discussed in more detail.
Social Media Marketing.
Partnering with us and using our marketing services also allows for a highly effective form of social media representation.
We can now utilise our combined network of followers (and every follower’s own network through engagement) to get messages in front of potential candidates who may otherwise have been unreachable.
Our metrics speak for themselves, and these numbers don’t even represent the multiplication of views that come from friends of friends’ engagement, seen here on a previous social campaign for one of our clients across 5 posts:
21% higher than LinkedIn avg.
15% higher than LinkedIn avg.
LinkedIn avg. = ~0.55%
Talentscape.
Imagine a complete map of your existing, past and even potential future talent set out in an easily digestible format that you can inspect as you like.
That’s Talentscape. By using our unique technology and recruitment know-how, we create a complete overview of your talent landscape.
With in-depth knowledge of exactly where you hire from and where your staff depart to, we can build a practical and interactive map of your business’s labour pool – past, present and future.
Website & Landing Pages.
To help support your recruitment campaign online, we can create tailored landing pages housed on our website. This dedicated area on our website can be utilised to showcase career opportunities with your organisation. Landing pages are a great way to engage with both passive and active candidates, especially when video content is included helping to give candidates an invaluable insight into your business.
We can tailor these landing pages to whatever need you have – a general page to promote you as an employer of choice, a survey, a registration page – all just a click away for prospective candidates.
Email.
Leveraging email to promote your business and its vacancies is an invaluable tool for an effective recruitment drive, and we’re no stranger to using it ourselves.
By creating well-designed emails that stand out in the inbox we can push messaging out on a far greater scale – everyone has an email, and our database is constantly updating with the most up to date contact information of our talent networks.
Our Marketing team can create a bespoke email campaign that targets the relevant people, to get your message in front of the right people.
Recruitment Events.
Are you hiring multiple candidates to keep up with growth or to meet upcoming demand for a project? A recruitment open day may be the perfect solution.
Instead of interviewing and scheduling time away from your other responsibilities for each individual candidate, we can organise a recruitment event (and handle all marketing) on your behalf to invite a multitude of talent to site, show them the facility and have a series of interviews, all blocked off in one day.
We’ve found these to be incredibly effective for operative and shop floor roles, when you need a larger number of hires in a short timeframe.
Check out the stats from a recent recruitment day project, across two events:
Want to know more about our Talent Acquisition Marketing?
Contact our team to see how we can promote you as an employer of choice.